Editor | Peter Bowen
Tempest in a Milk cup
Posted October 29, 2008
Yesterday on the eve of the Milk premiere in San Francisco, The Hollywood Reporter’s Steven Zeitchik wrote an article which basically accused Focus Features of hiding Milk for fear of creating gay controversy. The piece syndicated by Reuters soon sparked a chain of speculation about the film, the fimmaker, and its distributor so much so that Focus CEO James Schamus felt compelled to write The Hollywood Reporter himself correcting the article’s omissions and mis-impressions.
The discussion has now launched a series of other film writers talking through the politics of marketing and distribution, about how much to read (or not read) into a marketing plan. Nathan Lee wrote an eloquent review of the entire matter for his blog art.cult.