Making Movies in the Age of the Web: Six Case Studies

Posted by | April 27, 2009
Making Movies in the Age of the Web: Six Case Studies - LEADPHOTO

In a series of articles, Mike Jones examines the synergetic relationship between film and the web by looking at the internet’s impact on six different movies.

The advent of the internet has fundamentally affected the way we conduct our lives: any and all information is just a click of a button away, mobile devices have made communication instant regardless of where we are, and activities that used to be inconceivable have become commonplace. We are now doing more and with much greater efficiency, both in our personal lives and at work.

In the words of Bill Gates, “Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other.” In a series of articles for FilmInFocus, Mike Jones investigates the way that web technology has affected the film industry, using case studies of six movies to get a broad perspective of its impact, from an independent documentary all the way up to a souped-up blockbuster. Jones first examines the way the internet can help with the production of a film, by looking at Barry Jenkins’ indie romance Medicine for Melancholy, and a forthcoming Focus Features title, Ang Lee’s Taking Woodstock. The other four articles studies analyze how the web can be utilized for a movie’s promotion, as demonstrated on Stephen Kijack’s music doc Scott Walker: 30 Century Man, Randall Miller’s wine dramedy Bottle Shock, Justin Lin’s revved up Fast & Furious, and another Focus Features title, Gus Van Sant’s Academy Award-winning Milk.

Medicine for Melancholy

The Website By the Bay: Making Medicine for Melancholy

Using the internet to put a film together.


Taking Woodstock

The Future of Recreating the Past: Taking Woodstock’s internet production

To recreate the 60s, filmmakers use 21st century technology.



Marketing Milk: One Container Doesn’t Fit All

Find the right fit for subject and audience.


Bottle Shock

Uncorking The Right Market: Bottle Shock

Indie filmmakers find their audience on the web.


Scott Walker

Scott Walker: 30 Century Man: How to Work the Audience

Kickin’ it new style.


Fast & Furious

Fast & Furious: Making Friends, a Marketing Fast Track

Universal wants to friend its audience.

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