Bright Young People

Amy Adams and Lee Pace dancing

Amy Adams and Lee Pace in Miss Pettigrew Lives for a Day

Society Shocker! Joel Bleifuss exposes the real-life 24-hour party people of Miss Pettigrew's world. Sex! Drugs! To-die-for handbags!

In Miss Pettigrew Lives for a Day, when the singer/actress/woman-about-town Delysia La Fosse pulls a poor, hungry mouse of a governess into her glamorously giddy world, Miss Pettigrew has never seen anything like it. Every where she turns, snappy, oh-so-clever young people are racing to fashion shows and parties, gossiping about who's in the paper and who just landed in prison, who's sleeping with whom and who hasn't slept in days. Whether Winifred Watson, the author of the 1938 novel, had partied with similar folk is doubtful. But more than likely, she, along with most of London, had read about such reckless, rich people running amok through London. The Bright Young People, as newspapers had dubbed them, were routinely featured (and pilloried) in society pages and opinion columns alike as they set the tone for a society teetering on the edge of an abyss.

The Bright Young People (or Bright Young Things, as others called them) are the British incarnation of an international phenomenon that had erupted in the 20s after World War I. "The Lost Generation" of Americans trying to find themselves in Paris gathered around Gertrude Stein in Paris. The swells and flappers of the Roaring Twenties made an appearance in The Great Gatsby. The decadence of the Weimer Republic was chronicled by Christopher Isherwood in The Berlin Stories, part of which was later adapted into Cabaret.

The most famous chronicler of the Bright Young People was Evelyn Waugh, whose 1930 novel Vile Bodies was originally titled "Bright Young Things" until Waugh decided the term had become too widespread and cliché. (Stephen Fry's 2003 film adaptation of Waugh's novel Bright Young Things reclaimed the original title). In one famous passage, Waugh summed up the whole exhausting, exuberant time:

Bright Young People at the Impersonation Party, (1927), guests included Cecil Beaton (back left), Tallulah Bankhead (front right), Elizabeth Ponsonby (in black hat), and Stephen Tennant as Queen Marie of Romania (front row left).

Bright Young People

"Masked parties, Savage parties, Victorian parties, Greek parties, Wild West parties, Russian parties, Circus parties, parties where one had to dress as somebody else, almost naked parties in St John's Wood . . . - all the succession and repetition of massed humanity . . . Those vile bodies."

But the Bright Young Things not only lived for each other and for the day; they also lived for the press. The name "Bright Young People" originally appeared as part of a Daily Mail headline on July 26, 1924. Regularly showing up in gossip pages and news reports, the movement was a cultural phenomenon. A 1927 cartoon in Punch magazine, for example, highlights their fame with a middle-aged lady aggressively addressing a society gentleman: "Are you one of the Bright Young People? I am."

One could argue this new Bohemia—peopled by artists and writers, musicians and actors, journalists and photographers, commoners and aristocrats—gave birth to what we know as celebrity culture. People started becoming famous for being famous, having been made that way by their fellow travelers, like gossip columnist Thomas Driberg and photographer, Cecil Beaton, who worked in the then burgeoning popular media. (You scratch my ass, I'll photograph yours.) In that celebrity culture the lives of the inhabitants—as well as the work they did to earn their living—became "news."

For them, all news, be it juicy details on the society page or stern admonitions from an editorial column, only increased their celebrity. Philip Hoare, the author Serious Pleasures: The Life of Stephen Tennant (1990), observes, "Driven by a headlong taste for excess, enabled by newly fluid social strata and publicized by new media—one party set the Thames on fire, with the help of 20 gallons of petrol—they scorned all values but their own." Were they alive today, the Bright Young People would be numerically ranked on the pages of People "The 50 Most Outrageous," or some such title.

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